Kim Yuna is a South Korean figure skater.

Today is the Kim, Yuna's event.
The Korean people cannot forget the impression from Vancouver 4 years before.
Kim, Yuna had been to be crowned queen of figure skating with
fantastic performances.
She showed a world record of 228.56 points totally
(78.50 points for short track skating and 156.06 points for free skating),
and went over for the Queen's Coronation.

And now today, American NBC expected 56~57% of viewing rate for figure event.
This exceeds 46.4% of viewing rate for Super Bowl this year in large.
Super Bowl is estimated to have approximately 21 million viewers,
while figure event has approximately 25 million viewers.

Reuters also reported, the female figure single event in Sochi Winter Olympics
2014 could record the highest viewing rate.
As the popularity of Gracie Gold, the American rising star, the hot fever
for figure skating has been generated, and thanks to this phenomenon the viewing
rate also might have been raised. However, at the event everybody predicts
Kim, Yuna's victory. Kim, Yuna is a Korean player.
NBC reported also,
“Like Super Bowl, who will take TV ad for this hour is the key point".